Brightly - Enterprise Lead Generation

Brand Story

Brightly is the global leader in intelligent asset management solutions.

Brightly pairs its complete suite of intuitive software - including CMMS, EAM, Strategic Asset Management, IoT Remote Monitoring, Sustainability and Community Engagement - with tailored consultancies and award-winning support services.

“We build the intelligent software your world needs to thrive.”

Goal

To increase qualified leads by 20%.

Solution

We worked with Brightly to identify how they could reach their ideal customers online and created multiple lead generation campaigns for optimisation.

The campaigns were based around giving value and demonstrating how Brightly Software had created tangible wins for its current clients.

We worked with Brightly on how to optimise every customer touch point to maximise conversions and connection including:

• Ad creatives, copy and audiences
• Opt-in forms
• Email communications

Results

Brightly Australia is now receiving a steady flow of qualified leads online through the multiple concurrent lead generation activities in place.

The campaigns developed deliver leads at a significantly lower cost compared with past activity.

In four months of working with Brightly we have:

1. Reduced the cost per lead by 75%
2. Increased the number of leads from month 1 to month to month 3 of working together by 5 X
3. Created 7 new lead generation campaigns across Facebook and LinkedIn

Within 3 months of active campaign creation and optimisation, we've already achieved a lot and look forward to continuing our trajectory of growth in both lead quantity and quality.