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WHAT DOES IT MEAN?
Terminology used
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Just a heads up on marketing speak in case all the acronyms get a little confusing.
ROAS - Return on Ad Spend - the higher the number, the more return you’re receiving on your ad spend.
YOY - Year on year comparisons - the higher the number, usually the better depending on what you’re measuring.
CTR - Click Through Rate - how often someone clicks through on an image or creative - the higher the number, the better.
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WE’D LOVE TO LEARN MORE ABOUT WHAT YOU DO, WHAT YOU BELIEVE IN, AND WHERE YOU WANT TO GO.
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