Privacy Policy

OPTIMISED DIGITAL

1. Introduction

(a) This privacy notice provides you with details of how we collect and process your personal data through your use of our site or sites owned and operated by Beachhead Marketing Pty Ltd trading as Optimised Digital (Optimised Digital), including any information you may provide through our site when you purchase a product or service, sign up to our newsletter or opt-in to receive a downloadable product.

(b) By providing us with your data, you warrant to us that you are over 13 years of age.

(c) Optimised Digital is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

(d) If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Office of the Australian Information Commissioner (OAIC), the Australian supervisory authority for data protection issues (www.oaic.gov.au). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.

(e) It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes at [email protected] .

2. Privacy Commitment

(a) Optimised Digital is committed to respecting your privacy and safeguarding the personal information of our customers and website visitors. This Privacy Policy outlines the manner in which we collect, use, and protect your personal data.

(b) We comply with the thirteen (13) Australian Privacy Principles under the Privacy Act 1988 (Cth) as amended, including the Privacy and Other Legislation Amendment Bill 2024 (Cth) once enacted and, where applicable, the EU General Data Protection Regulation (GDPR).

Specifically the Privacy Principles that Optimised Digital complies with are:

Handle personal information in a transparent manner;
Provide individuals with the option of not being identifiable;
Only collect “solicited” information;
Manage unsolicited personal information in compliance with specific standards;
Inform individuals about the collection and use of their information;
Disclose personal information to third parties only under specific circumstances and subject to specific conditions;
Use or disclose personal information for direct marketing purposes only if certain conditions are met;
Fulfill certain requirements before it discloses personal information to overseas recipients;
Only adopt a government-related identifier under certain circumstances;
Ensure that the personal information it holds is accurate and up to date;
Take reasonable steps to protect the personal information it holds;
Fulfill individual requests to access their personal information if specific conditions are met;
Keep the personal information held correct.

(c) "Personal information" refers to data that can be identified as relating to you, such as your name, email address, identification number, or any other details that can directly or indirectly identify you.

(d) For further details regarding this Privacy Policy, please contact us in writing at PO Box 1925, Sunshine Plaza, Queensland, 4558.

3. Collection of Personal Information

(a) Optimised Digital may periodically collect and store personal information that you provide directly through our website or through other interactions with us.

(b) Personal information means any information capable of identifying an individual. It does not include anonymised data.

Identity Data may include your first name, maiden name, last name, username, marital status, title, date of birth and gender.
Contact Data may include your billing address, delivery address, email address and telephone numbers.
Financial Data may include your bank account and payment card details.
Transaction Data may include details about payments between us and other details of purchases made by you.
Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.
Profile Data may include your username and password, purchases or orders, your interests, preferences, feedback and survey responses.
Usage Data may include information about how you use our website, products and services.
Marketing and Communications Data may include your preferences in receiving marketing communications from us and our third parties and your communication preferences.

(d) We may also process Aggregated Data from your personal data but this data does not reveal your identity and as such in itself is not personal data. An example of this is where we review your Usage Data to work out the percentage of website users using a specific feature of our site. If we link the Aggregated Data with your personal data so that you can be identified from it, then it is treated as personal data.

(e) Furthermore, any other information shared during your interactions with us may also be collected.

4. How We Collect Personal Information

We collect data about you through a variety of different methods including:

(a) Direct interactions: You may provide data by filling in forms on our site (or otherwise) or by communicating with us by post, phone, email or otherwise, including when you:

(i)          order our products or services;
(ii)         create an account on our site;
(iii)        subscribe to our service or publications;
(iv)        request resources or marketing be sent to you;
(v)         enter a competition, prize draw, promotion or survey; or
(vi)        give us feedback.

(b) Automated technologies or interactions: As you use our site, we may automatically collect Technical Data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies. We may also receive Technical Data about you if you visit other websites that use our cookies. Please see our cookie policy for further details.

(c) Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources.

(d) By providing personal information, you consent to its use in accordance with the terms of this Privacy Policy.

5. Use of Personal Information

(a) Personal information collected by Optimised Digital may be used to provide information about our products or services and to notify you of new offerings and opportunities.

(b) We will only use your personal information for the purposes to which you have consented, which may include the following:

(i) Delivering products and services in the regular course of business;

(ii) Managing and administering our business activities;

(iii) Researching and developing new products and services;

(iv) Communicating with you via various channels such as phone, email, SMS, or mail;

(v) Investigating and addressing any complaints.

Withholding personal information may impact our ability to provide you with services or allow full access to our website.

(c) Personal information may also be disclosed to comply with legal obligations, including regulations, court orders, or law enforcement requests.

(d) In the event of a business change such as a transfer of control or sale of assets, we reserve the right to transfer personal information and related data.

6. Disclosure of Personal Information

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above:

Service providers who provide IT and system administration services.
Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
HM Revenue & Customs, regulators and other authorities based in Australia and other relevant jurisdictions who require reporting of processing activities in certain circumstances.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

7. Data Security

(a) We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

(b) We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8.GDPR Compliance (EU)

(a) Optimised Digital adheres to the principles of data protection under the GDPR, ensuring fairness, transparency, and lawful processing of personal data.

(b) We act as either a Data Processor or Data Controller as defined by the GDPR.

(d) Personal data will only be collected with express consent for specific purposes, and only to the extent necessary. We take appropriate measures to ensure the security and integrity of the data.

(e) In certain circumstances, processing personal data may be necessary to protect vital interests, fulfill contractual or legal obligations, or serve legitimate interests.

(f) We do not collect or process "Sensitive Personal Information" without explicit consent, except in accordance with the GDPR.

(g) We do not knowingly collect data from individuals under the age of 16 without parental consent.

9. GDPR Rights

(a) If you reside in the EU, you have specific rights regarding your personal information, as provided by the GDPR.

(b) These rights include the ability to:

(i) Be informed about how your personal data is used;

(ii) Access your personal data (with one free copy provided);

(iii) Correct any inaccurate or incomplete personal data;

(iv) Request the deletion of your personal data ("right to be forgotten");

(v) Restrict the processing of your personal data;

(vi) Retain and reuse your personal data for your own purposes;

(vii) Object to the use of your personal data;

(viii) Challenge automated decision-making and profiling.

10. International Data Transfers

(a) Personal data may be transferred to locations outside of Australia, including the United States. These transfers will be protected by appropriate safeguards, such as standard data protection clauses.

(b) Our hosting facilities and suppliers may be located internationally, and all transfers will be in accordance with applicable data protection standards, specially and where applicable in association with GDPR.

(c) Please note that any information you submit for publication on our website may be accessible globally via the internet.

11. Security of Personal Information

(a) Optimised Digital employs suitable measures to protect personal information from unauthorized access, loss, or misuse.

(b) Any third-party data processors engaged by us will adhere to the GDPR's data protection requirements.

(c) While we take reasonable steps to secure your data, the transmission of information over the internet carries inherent risks, and we cannot guarantee absolute security.

12. Access to Personal Information

(a) You may request details of personal information held about you under the Privacy Act 1988 (Cth) or, where applicable, the GDPR.

(b) In certain circumstances, we may refuse to provide personal information in accordance with relevant legal provisions.

13. Data Retention

(a) We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

(b) To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

14. Changes to Privacy Policy

(a) Optimised Digital reserves the right to amend this Privacy Policy at any time. Changes will take effect immediately upon posting on our website.

15. Website Usage

(a) We may collect data such as browser type and previous website visits for analytical purposes.

(b) Cookies may be used to enhance the user experience and for advertising purposes. You can disable cookies via your browser settings, though this may impact your ability to use certain features of our website. See below for more information with respect to Cookies.

(c) Our website may contain links to third-party sites. We are not responsible for their privacy practices, and encourage you to review their privacy policies.

16. Affiliate Disclosure

Optimised Digital may receive compensation for product or service recommendations on our website. This may take the form of monetary compensation or other benefits. Affiliate links on our website may result in compensation if you purchase the recommended product or service. This disclosure is provided for transparency.

17. Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

(a) What's a Cookie?

A "cookie" is a piece of information that is stored on your computer's hard drive and which records how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.

(b) Cookies are used by nearly all websites and do not harm your system.

If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

We use cookies to track your use of our website. This enables us to understand how you use the site and track any patterns with regards to how you are using our website. This helps us to develop and improve our website as well as products and / or services in response to what you might need or want.

(d) Cookies are either:

Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer; or
Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. [We use persistent cookies for Google Analytics.] [We also use Facebook Pixels]

(e) Cookies can also be categorised as follows:

Strictly necessary cookies: These cookies are essential to enable you to use the website effectively, such as when buying a product and / or service, and therefore cannot be turned off. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.
Performance cookies: These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.
Functionality cookies: These cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.

18. Privacy Complaints

(a) Complaints regarding our privacy practices may be directed to [email protected]. We take such matters seriously and will respond promptly.

Approved by

Bamik Baker

Updated 14 November 2024