Compass - Enterprise Lead Generation

Brand Story

Compass is a tech startup that uses breakthrough technology to help government and transport professionals better understand traffic and roads.

Goal

To generate qualified leads to support the launch of Compass in the UK.

Solution

We worked with Compass to identify how they could reach their ideal customers online and created multiple lead generation campaigns for optimisation.

The campaigns were based around providing solution awareness by demonstrating use cases of how Compass can be used in real life.

We worked with Compass on how to optimise every customer touch point to maximise conversions and connection including:

• Ad creatives, copy and audiences
• Opt-in forms
• Email communications 

Results

Compass is now receiving a steady flow of qualified leads online through the multiple concurrent lead generation activities in place.

The campaigns developed deliver leads at a significantly lower cost compared with other lead generation options tested by Compass like conferences and trade shows.

In half a year of working with Compass we have:

1. Created multiple new lead generation campaigns in LinkedIn
2. Reduced cost per lead by 25%
3. Brought in regular qualified leads with over 100 so far

Within 7 months of active campaign creation and optimisation, we've already achieved a lot and look forward to continuing our trajectory of growth in both lead quantity and quality.