Should You Invest in Digital Marketing?

We all know how important marketing is for your business. Marketing is a way to build your audience, increase your engagement and convert leads into sales. But when it comes to marketing, a lot of people are in the dark as to how to do it and what the best methods are.

What is your marketing strategy like? Do you even have a marketing strategy? What about online marketing?

"Having an online marketing strategy is crucial in today's global economy. With the shift towards the online world, the first place most consumers look for a product or service is online."

Online is the future 

The last few years have been a trying time for people across the globe. With the various closures, restrictions and delays it means that many people have had to opt for online services and buy online. This means that the e-commerce world has exploded. Everyone is looking online for new things to buy, new services to engage and new learning opportunities.

"Because of the increase in people online, it is crucial that your marketing is targeted towards your niche."

That you are using the available tools and making sure that you have an online marketing strategy that is going to help to build and grow your business and communicate to your target audience.

Traditional marketing isn't going to cut it

When was the last time you opened a newspaper to look at the advertising section? Or the yellow pages to search for a business? Traditional marketing platforms that may have been popular a few years ago such as print marketing, the yellow pages, and even word of mouth just aren't going to cut it anymore.

"Traditional marketing still has its place in the world, but it is not a good idea to put all your eggs in one basket. The online world is growing and that is where you need to be focusing your efforts."

If your business is active online, you are more likely to receive reviews and recommendations through your Google listing and your social media channels. These are the modern-day versions of word of mouth marketing and people check these before booking or buying from a new business.

The numbers don't lie

The increase in online shopping means that people are not leaving their homes as much to shop in stores. They are ordering items to be delivered and are spending the bulk of their money online.

"The online shopping market is set to grow to 4 trillion by the end of 2024, this is up from 3.5 trillion in 2019, with 72% of women and 68% of men shopping online."

Online Shopping Statistics

With the rapid increase, it means that not only are there more people shopping online, but more people are taking the opportunity to take their businesses online. New businesses are starting up and existing businesses are changing their models to be more available online.

But what if my market is flooded? 

There are always going to be markets that are saturated. It may feel like it is pointless spending your money on marketing when there are 10 other businesses doing the same thing. But the reality is, the more businesses there are in your market, the more reason you have to be utilising online marketing.

"Just because there has been a business around doing it for longer than you, doesn’t mean that they are better or that they deserve your clients."

Look at what you have to offer, niche your market so that you are appealing to your audience and tailor your marketing efforts to that audience. Your products or services need to be able to stand out, not to everyone but to those who are going to buy from you.

Having a niche market means that you can target those people directly. Using your marketing in a strategic way you are able to focus your efforts on placing your marketing where they will see it, in a way that will engage them and give them an easy way to click through to your website.

Online marketing is not new, it has been around for a long time now. But only in recent years have people noticed just how powerful it is. If you aren’t investing in online marketing, you could be missing out on some serious conversions.

Now is the time to step up your game, step into the online world and use strategic online marketing to smash your goals.