The importance of knowing your website stats [2 min learning]

They did WHAT with $1200? 😮 

How's this for an expensive lesson...

A prospect we chatted with at the start of the year had a $1200 ad spend with no leads or sales. 🤯

After our chat, they started getting leads. 🙌

How? 

Simply because we lifted the veil and brought some clarity to a few numbers in their business.

You absolutely have to know your numbers to make sure that what you are putting your hard-earned money toward is actually working. 

Here are theirs. 

▪️ Google ad spend = $1200.

▪️ Time = 21 days.

▪️ Clicks to landing page with no form = 415.

▪️ Clicks to contact page from there = 95.

▪️ Cost per landing page view (c/LPV) = $12.

▪️ Number of form fills..... 0. 

😱😱😱

Now, without seeing any of their actual landing pages, there was one obvious element we could improve upon - removing an unnecessary step in their funnel. Simple fix. 

Then it was a case of looking at their pages, which were impersonal and spoke to the wrong audience. Another area to tweak. 

Now, they're getting leads from their target customers. Bonus. 🙌

The learning. Make sure you look at your customer touchpoints from every angle to look, see, and feel the experience.

And if you don't believe us? Here's some stats for you: 

▪️ 61% of users will drop off a site within 5 seconds if they can't find what they're looking for (stats from Forbes Australia). 

▪️ 70% of websites don't have a call-to-action. If you don't ask your clients or customers to take action, they won't! (thanks again Forbes).  

▪️ You lose 50% of website visitors for every extra step you make them take (this one is from us!) 

If you want to gain more clarity on what your website returns and ad spend should look like take a look at our free Facebook ad spend calculator. Specifically designed to help you calculate the ad spend and estimated ROI to reach your sales goals on Facebook.